Sometimes, you have trouble finding the exact right words.
Instead, you go around in circles writing and rewriting the same messaging.
When this happens, there's likely additional clarity that's needed before the right words float to the surface, and you need someone else to coax it out of you and help you articulate it so that others understand.
This is especially tough when using AI for your positioning, messaging and communications won’t cut it anymore, but you’re not able to hire an in-house marketing or PR person or invest $10k/month in an agency that will want to spend the first few months developing a plan.
You still need help. Finding the right language unlocks sales, funding, media coverage, and positions you to take your rightful place in the market.
Let’s figure it out, together.
Services
A focused 4-6 week engagement.
5 steps.
By the end, you own:
a positioning document,
a core messaging system, and
an AI-powered communication workflow
And you know how to use all of it.
Step 1: Diagnostic
In order for me to know if I can help you, I need to get a better sense of where you are currently in your process.
I get a sense of where you are after you fill out my Founder Diagnostic. You'll take a version of this at the end of our work together so that we can measure progress.
Deliverable: A key insight report, tailored to you based on insights from your diagnostic. Whether or not we move forward in working together, this report should be helpful to you either way.
Step 2: Positioning
This part of the process usually requires 1-2 deep dive conversations.
I don't need to be an expert in your field to conduct this process. In fact, it's kind of better when I'm not, because then I am the audience you're trying to reach. When I get it, they'll get it.
Deliverable: A solid positioning document that can be built upon and used to inform the next step: Messaging.
Step 3: Messaging
Messaging is a curated selection of words designed to trigger understanding and signal category and expertise to each of the core audiences identified during Step 2.
I walk you through Message & Muse's proprietary process. It's messy but thorough, methodical, meticulous and strategic, designed for you to feel satisfied that at the end, you've left no stone unturned and that this is, in fact, the right language for right now. The process culminates in what I call the "Stoplight Workshop."
Deliverable: A core messaging document for you that you can feel good about and satisfied with. A living document — so you'll know exactly what you need and how to use it going forward.
Step 4: Systems
I'm a systems thinker, and with AI, it's now way easier to take a systems approach to communication — especially when, like so many founders, you don't consider yourself a natural communicator.
In this step, I help you figure out the best way to keep this information current and accessible to you, and the best way to use your AI tools to automate steps and adapt messaging into materials like emails, decks, one-sheets, etc.
Deliverable: We'll create a workflow, dashboard or folder, and the corresponding documentation for whichever system you use (I use Notion and Google Docs), and create the right PRDs and agents to help you move forward smoothly, iterate as needed, and properly record that iteration — so that all the work we've done keeps serving you and doesn't become dead weight that you don't use.
Step 5: wrap-Up
In the last step, you'll retake the diagnostic so that we can measure your progress. We'll also summarize the engagement into a case study format that can easily be revisited.
In the summary report I provide you, I'll also provide my recommendations of ways that I can serve you going forward: thought leadership support, systems revisitation, or a check-in as your company evolves.
Then, off you go!
Not sure if this is the right fit, or where you are in the process? Start with the Founder Diagnostic.
Whether or not we move forward together, you'll walk away with something useful.
A La Carte Services
Bio SOS
Particularly useful for researchers and consultants who require different versions and lengths of their bio for different engagements, including conferences, panels, and podcast interviews.
I work with you to create a semi-modular and adaptable system that prevents you from spending 4 hours re-writing your bio every time you're speaking at a new conference.
Thought Leadership 1:1
Do people not understand your category?
Do you see headlines every day that make you want to educate everyone from the rooftops?
You might have some thought leadership in you! It’s also a great way to promote your business.
I’ll help coax out those good ideas, and will partner with you to articulate them clearly so that they can live as white papers, blog posts, email newsletters, op-eds — you name it.