Services

Do you truly know where you stand in the market? Have you done all of the necessary recon?

Often times, you might think you’re clear on all of that and your problem is with messaging or other written materials.

But written materials only work when you’re crystal clear on what they need to say in order to resonate with your target audience.

I’ll guide you through the laborious process it takes to confidently identify you (or your product/company’s) differentiated value, as well as your ideal customer who will be an early adopter and help you test and refine your offering.

Alright: we did it! You have a clear ICP pending further testing, MVP, and you’re ready to build your pitch deck and other materials to court early adopters and investors.

You get one “bite at the apple” with most people, so let’s make sure your materials help and not hinder your progress.

We’ll develop core messaging together, leveraging AI strategically — as a research tool, not a writing tool — and identify how this messaging needs to shift for your various audiences.

You’ll leave with core messaging, a clear outreach plan and list of materials you’ll need to templatize, as well as materials that can train your AI tool of choice to help you adapt your messaging in the future.

I’ll also outline ways we can continue to work together, including “as-needed” guidance in a pinch.

“Are you using AI at all?” You honestly should be. I say that as a writer.

I’m also a woman with an active mind and a mental load the size of Montana. I use AI strategically as an assistant to help me organize my life, and I’ll show you how and where to implement it in your own life so that you can take a load off and relax for once in your life.

I’m also a researcher, and AI is a killer research tool when you know what you’re looking for. I use AI for everything BUT writing (that’s my favorite part!) and I’ll show you how you can harness it to make your workflow (and life!) easier too.

While I don’t condone it for writing because I don’t think it resonates the way human writing does (this is a thing, it’s called neural synchrony), I also know that not every piece of copy needs to be a masterpiece, and that not everyone is a writer. I’ll help you train your AI tool(s) to know your voice and your company or product’s messaging so that it can help you out with that too.

One of the biggest brand touchpoints businesses struggle with is knowing when and how to communicate around current events. Brands need a framework for evaluating when to speak, how to align messaging with their core values, and how to anticipate and navigate the response.

I help businesses build this kind of structure and craft delicately-worded, strategic, response statements that encapsulate your brand’s values.

Communication basics for teams without a communications background. Great for tech-focused teams, engineers, and others with similarly technical backgrounds.