Say what you mean to say.

Your message is the foundation of your visibility strategy.

Message & Muse helps you more clearly articulate what you’ve built, who it’s for, and why it matters.

We pull the clearest version of your idea out of your head and into language that other people will understand and get excited about.

How We Do It

Every client receives a customized approach based on their needs. Some of our methods include:

  • The Socratic method (yes, really!)

  • Proprietary research methodologies

  • Custom-developed technology tools for unmatched insights

  • Inter-disciplinary frameworks

  • A knowledge base built over 15+ years in media, crisis PR and communications strategy

who this is for

Founders

If you have an MVP, early traction, and a vision that is stronger than the language around it, this is for you.

This work is especially useful if:

  • you are pre-seed or seed stage

  • you are preparing to raise, launch, or sharpen your website

  • people keep almost getting it, but not quite

  • you are tired of rewriting the same explanation over and over

Researchers

If you’ve conducted original research and are seeking help distilling and translating your findings and their applications for a general audience, we have a lot of experience in that department. Liberating knowledge from the Ivory Tower is one of our favorite pastimes.

Artists

Gaining visibility for the first time and you’re not quite sure of yourself? We’ve held many a hand through the process of becoming a public figure. We help parse through what you’re comfortable sharing, what you’re worried about being asked, and train you to be ready for interviews, panels, and whatever else comes your way.

Civic Leaders

We’re adept at tailoring communications to both accommodate a tried-and-true format (clap trap, anyone?) while ensuring that your language is strategic and accomplishing your goals — sans gaffes.

Interested in setting up some time to chat?

It has been my great pleasure to work with Lara for nearly a decade, partnering to bring complex narrative theory and research insights to life for broad audiences. Lara has a rare ability to translate research, strategy, and organizational priorities into messaging that is both clear and deeply resonant. She consistently brings thoughtfulness and precision to the work, ensuring that ideas connect meaningfully with audiences. Lara is an exceptional communications leader and a trusted partner. When I need to move quickly and effectively in high-pressure moments, she is still the first person I call for help. I know that she can jump right in, work with the team, and bring us up to speed quickly with where we need to be in any given moment.
— Sarah Lowe Vice President, Communications + Research — Define American

Words from collaborators:

“Lara has been a brilliant thinking partner in our quest to make finance clear, approachable, and beautiful. She has helped us to hone in on any key ideas and communicate with greater clarity, intentionality and impact."

Anne B. Johnston

Founder & Managing Director — Created Wealth Advisory

“I have known and worked with Lara for many years at Define American. I have always been impressed with her ability to boil down complicated concepts or organizational goals into clear, concise, and powerful messages. This is true whether working internally or externally. Lara is a great communicator and a fantastic collaborator.”

Shauna Siggelkow

Vice President, Programs — Define American

“Lara not only solves problems, but she's also so fun to work with. I struggled to name a new business idea that I was launching. Lara was a dream to brainstorm with, and helped me come up with the perfect name that captured the essence of the coaching program and incorporated what makes my brand fun. She was only able to do that because she's such a good listener and has such great ideas around storytelling and presentation!”

Alexandra Berrie

San Marino, CA

Brands Worked with:

UCLA logo in blue with a yellow outline.
Logo for Southern California Edison with a yellow sunburst symbol and gray text.
Colorful logo for Define American in bold white letters on purple, red, and blue backgrounds.
Black and white 3D logo for MTV.
CNN Films logo in black and white
Colorful peacock logo for NBC News.

Contact Me.