Blog
Musings on communication, technology, media literacy and storytelling.
A window into the canonical and new research, theoretical frameworks and existential debates that inform my work.
It’s “Rapid Response,” Not “Rapid React”: How Brands Should Handle Commenting on Current Events
Most brands don't have a process for responding to current events — they just react. Here's a framework for building rapid response communications that's strategic, values-aligned, and ready when the moment hits.
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